| In what may be Ogilvy Cape Towns most prestigious international celebrity TV shoot, the local agency has used Cristiano Ronaldo to create a Castrol EDGE commercial to be flighted across the world from September this year. The commercial, created for BP Lubricants UK Ltd, emphasises both Ronaldo and the oils ability to perform under extreme conditions. This ad follows in the footsteps of Ogilvy Cape Towns recent Sun International ad with Charlize Theron. In the commercial Ronaldo demonstrates his ability to play football in extreme hot and cold weather conditions and then matches this to the oils capacity to do the same. While the glamour of shooting overseas with Cristiano Ronaldo is undeniably seductive, more exciting is the fact that were developing global work for a global brand from Ogilvy Cape Town, says Gavin Levinsohn, Ogilvy Cape Town Managing Director. FIFAs 2008 World Footballer of the year, Cristiano Ronaldo, is a brand ambassador for Castrol and a natural fit for a youthful oil brand such as Castrol EDGE. Like the oil, Ronaldo is able to perform under harsh and varied conditions. He drives his performance in the game to the edge and delivers the critical moment that sets him apart from all the others in his field. His level of preparation and performance ability whilst operating on the edge is the metaphor that we apply to an engine driven in extreme and trying conditions using Castrols Liquid Engineering EDGE, explains Ogilvy Cape Town Executive Creative ... |
