| Jan 30, 2012 , HERNDON, Va. Audi to Air Midnight Viewings of Super Bowl XLVI Spot • Commercial takes on infamous pop-culture vampire craze with a humorous twist • Spot showcases Audi signature LED headlights that mimic daylight • Ad set to air in first quarter as first automotive commercial in the game Audi will air its upcoming: 60 Super Bowl TV spot during "vampire hours" beginning this week. Viewers can catch the commercial -- which puts Audi signature LEDs up against the iconic vampires -- between midnight and 3 am on select Cable Networks. The cinematic spot features the new 2013 Audi S7 and the brand's signature LED headlight technology. In the ad, a group of vampire party-goers come face to face with Audi signature LEDs. At 5500 Kelvin -- the closest recreation of daylight available -- Audi LEDs are the clear winner, zapping the vampires and putting an end to the ubiquitous pop culture icon. The advertisement will also feature a Twitter hashtag -- #SoLongVampires -- for fans to engage with post-game. In 2011, Audi became the first brand to feature a hashtag in its Super Bowl spot |
