| Google Tech Talk May 12, 2009 ABSTRACT Presented by Michael Terry (mterry@cs.uwaterloo.ca) License agreements and privacy statements are common features of software and software services, but less than 2% of the population actually read them. While many companies have little motivation to compel users to read such agreements, there are nonetheless times when it is advantageous to effectively communicate legal terms to one's user base. In this talk, I present results from research redesigning the software license agreement process. In this work, we explored alternative interaction designs as well as new visual designs. Our most successful result, a Textured Agreement, is a visually redesigned software agreement that captures people's attention, conveys the personal relevance of the content, and increases the ease with which one can navigate and read the agreement. Results from an experimental study show that this design significantly increases reading time and is preferred by users. Furthermore, our data indicate these results are not simply due to the novelty of the design, but, rather, due to the particular set of design elements chosen. Our study also sheds light on the efficacy of providing summaries, an oft-proposed means of addressing the license agreement problem. In our experiment, we found that users read summaries, but then ignore the full agreement, a result that cautions against their use in practice. Michael Terry is an assistant professor in the David R ... |
