| A crucial step forward for Filmmaster Group, which in the past year has carried out a process of rationalisation of its brands in order to meet the challenges of global markets with a stronger and more coherent strategy. A process that led to a redefinition in the naming of its operating companies, which from today will be made more uniform by changing to: Filmmaster Productions (ex Filmmaster), Filmmaster Events (ex K-events), Filmmaster MEA Productions and Events. The process of internationalisation and growth of the Group has highlighted the need to define a global strategy leading to a common brand policy. This has resulted in the decision to privilege the Filmmaster name, a choice supported by the strength of a brand that dates back more than 35 years and has left a significant mark in the history of communications and business entertainment. This is a merely formal change in naming that does not in any way alter the company's structure or the quality that has always been a distinctive feature of work by Filmmaster Group. Events and audio-visual productions are today the core business of Filmmaster Group, which in 2011 won the executive production of the Rio 2016 Olympic Ceremonies in partnership with Brazilian company SRCOM. Filmmaster Events will be the new name of K-events, a company with 30 years of experience that has become one of the international leaders in the production of large-scale events and spectacular ceremonies. The first test this year will be the ... |
