| Café Maatouk is a high-quality coffee prepared from very carefully selected roasted beans. With Maatouk, you are sure to enjoy an exquisite taste, a rich coffee and a distinctive experience. With such unique sensations, you cannot but find yourself addicted to this coffee, literally obsessed with its taste, body and aroma, wherever you are, anytime of the day, the way you would be obsessed with a beloved one. An obsession you will never experience with any other coffee brand. Café Maatouk becomes your mental escapade. The experience is so intense that you enjoy remembering it. Maatouk's creative campaign portrays this obsession by showing how, when you've already experienced Café Maatouk once, you feel like re-living this experience again and again even if you don't have Café Maatouk in your vicinity. The mere recall of Café Maatouk ritual in your imagination will cheer you up and will even act as a strong element of temptation on people surrounding you. |
