| This video is an edited highlights version of focus groups at the "Product Testing Institute" for Sony Ericsson's new Xperia 10 smartphone (Android OS). There are 5 groups comprised of cute toddlers, clueless old guys, wannabe rockers, airhead models, self-absorbed muscle men...and a deadpan moderator. They are all actors, of course, and the videos are part of a clever viral campaign supporting the device's launch. This is a good example of tech-based alternative marketing strategies, as well as illustrative of what can actually happen in focus groups (though most group sizes are normally 8-12 people). Enjoy! Here's Sony Ericcson's YouTube channel where you can see the full versions: www.youtube.com |
