| Sing along with what could be the biggest glee club ever. Mother London worked with The Sweet Shop digital sister company The Rumpus Room to create Amplichoir, what potentially could be the biggest choir in the world. The new campaign for Dell and MTV invites visitors to upload video of themselves singing The Chordettes' classic pop song "Lollipop," which is then integrated into a massive chorus performance of the tune. The singers can then share their videos with friends in order to earn votes. A jury will then decide on the best of the biggest vote getters, and two lucky singers will win VIP tickets to the MTV Europe Music Awards in Berlin. www.amplichoir.com Full Credits Agency:Mother, London Client:MTV/Dell Digital Production Company:The Rumpus Room Category:Social Media, Website |