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People, Not Brands, Drive Commerce on Facebook

Complete video at: fora.tv 8thBridge CEO Wade Gerten judges the success of e-commerce campaigns, and gives early Facebook's "f-commerce" an "F". A success story, Gerten cites Delta Airlines as a brand enabling Facebook's social experience to drive commerce. ----- WADE GERTEN Chief Executive Officer, 8thBridge Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. The 2012 Winter Session of the WWD Digital Forum will address every aspect of business in the digital space—from mobile technology to social-media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape. Wade is 8thBridge's Founder and Chief Executive Officer. Wade was most recently the Vice President of Product Strategy for Oracle Retail. Best Buy, Walmart, Tesco, Nordstrom, Carrefour and over 200 other leading global retailers accelerated their business growth with merchandise optimization solutions developed under Wade Gerten's leadership during his 10 year tenure at Retek and Oracle Retail. Wade helped grow Retek from 20 employees in 1995 to the largest retail-specific enterprise software company. Retek was acquired by Oracle in 2005 for $630 million
Категория: News & Politics
Время: 00:01:33.750
Теги: Facebook ipo value marketing consumers commerce retail ads advertising brands branding social media strategy wade gerten WWD foratv fora.tv fora tv
 

James Dyson on Failure, Engineering, and College Grads

Watch the complete video for free at fora.tv Industrial designer James Dyson discusses his design philosophy of 'lean engineering,' the practice of making products lighter, cheaper, and more efficiently. Dyson models this philosophy to his design team - recent graduates who have no fear of failure. ---- On May 1, 2012, WIRED gathered a dynamic audience of today's thought-leaders for groundbreaking discussions on disruptive business practices, ideas, and innovations.
Категория: Science & Technology
Время: 00:03:01.500
Теги: james dyson vacuum cleaners engineer engineering inventor industrial design designer green environmental eco friendly college grads graduates failure creativity innovation
 

Criminal Intent and Predicting the Mental State of Others

Complete video at: fora.tv Dr. Dorothy Cheney, an expert on primate social behavior and communication, examines the human trait of predicting the mental state of others. Cheney uses the example of the Murdoch phone hacking incident as an example to illustrate criminal intent. ----- Studies on both animals and humans have shown definitively that individuals who are able to establish strong social bonds experience better health and higher offspring survival. It seems likely that natural selection has also favored the cognitive abilities to monitor and manage social relationships. There is growing evidence that monkeys and other animals are adept at recognizing other individuals' social relationships and dominance ranks. At the same time, there are also many fundamental differences between animal social cognition and the social cognition of humans. Dr. Dorothy Cheney is an expert on primate social behavior, communication, cognition. In 1977, together with her husband and collaborator Robert Seyfarth, she began an 11 year field study of vervet monkeys in Kenya, which led to the publication of How Monkeys See the World. From 1992 through 2007 Dr. Cheney and Dr. Seyfarth studied baboons in the Okavango Delta of Botswana. In 2007, they published Baboon Metaphysics.
Категория: Science & Technology
Время: 00:01:41.250
Теги: crime criminals criminal intent motive motivation rupert murdoch news world hacking scandal culture psychology biology social behavior communication dorothy cheney california academy sciences foratv fora.tv fora tv
 

FORA.tv Interview with Christopher Hitchens

Original video at: fora.tv Bestselling author and journalist Christopher Hitchens speaks with FORA.tv founder Brian Gruber. This program was recorded prior to an event featuring Mr. Hitchens at City Arts & Lectures in San Francisco, CA, on May 23, 2007. Christopher Hitchens is an author, journalist and literary critic. Now living in Washington, DC, he has been a columnist at Vanity Fair, The Nation and Slate; additionally, he is an occasional contributor to many other publications. Hitchens is most recently the author of "God is Not Great: How Religion Poisons Everything."
Категория: News & Politics
Время: 00:05:33.750
Теги: christopher hitchens atheism atheists agnostics religious jesus theology criticism books faith church state separation athiests debate foratv fora.tv fora tv
 

Quantum Computers and Parallel Universes

Complete video at: fora.tv Marcus Chown, author of Quantum Theory Cannot Hurt You: A Guide to the Universe, discusses the mechanics behind quantum computers, explaining that they function by having atoms exist in multiple places at once. He predicts that quantum computers will be produced within 20 years. ----- The two towering achievements of modern physics are quantum theory and Einsteins general theory of relativity. Together, they explain virtually everything about the world in which we live. But almost a century after their advent, most people havent the slightest clue what either is about. Radio astronomer, award-winning writer and broadcaster Marcus Chown talks to fellow stargazer Fred Watson about his book Quantum Theory Cannot Hurt You. - Australian Broadcasting Corporation Marcus Chown is an award-winning writer and broadcaster. Formerly a radio astronomer at the California Institute of Technology, he is now cosmology consultant of the weekly science magazine New Scientist. The Magic Furnace, Marcus' second book, was chosen in Japan as one of the Books of the Year by Asahi Shimbun. In the UK, the Daily Mail called it "a dizzy page-turner with all the narrative devices you'd expect to find in Harry Potter". His latest book is called Quantum Theory Cannot Hurt You.
Категория: Science & Technology
Время: 00:03:15
Теги: physics physicists law theory laws nature science computing processors artificial intelligence ai fiction fora.tv foratv fora tv
 

FORA.tv Interviews Radiohead's Thom Yorke @ COP15

FORA.tv's Stuart Schulzke interviews Radiohead lead singer Thom Yorke at the COP15 climate summit in Copenhagen. Although Yorke criticizes the political atmosphere, he remains optimistic that domestic pressures will force world leaders to forge worthwhile policies. "If it's full of shit, we're going to smell it," he quips. FORA.tv's complete coverage of the COP15 Climate Change Conference: fora.tv ----- Thom Yorke is an English musician who is the lead singer and principal songwriter of the alternative rock group Radiohead. He mainly plays guitar and piano, but he has also played drums and bass guitar (notably during the Kid A and Amnesiac sessions). In July 2006, he released his debut solo album, "The Eraser." Yorke has been cited among the most influential figures in the music industry; in 2002, Q Magazine named Yorke the 6th most powerful figure in music, and Radiohead were ranked #73 in Rolling Stone's "100 Greatest Artists of All Time" in 2005. Also Yorke has been cited among the greatest singers in popular music; in 2005, Blender readers voted Yorke the 18th greatest singer of all time, and in 2008 he was ranked 66th in Rolling Stone's "100 Greatest Singers of all Time." Stuart Schulzke is FORA.tv's Director of Content Development. He earned two graduate degrees at the University of Oxford and his research has ranged from conflict resolution in Palestine to anti-corruption strategies in post-communist Central and Eastern Europe. Schulzke previously worked for the ...
Категория: News & Politics
Время: 00:04:57.750
Теги: radiohead environment green environmentalism activist activism global warming climate change copenhagen politics fake plastic trees fora.tv foratv fora tv stuart schulzke thom yorke COP15
 

We're All Predictably Irrational - Dan Ariely

Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions. EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas - a conference that explores the attitude of understanding in music, film, television, radio, technology, advertising, gaming, interactivity and the web - The Entertainment Gathering Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He is considered to be one of the leading behavioral economists. Currently, Ariely is serving as a Visiting Professor at the Duke University, Fuqua School of Business where he is teaching a course based upon his findings in Predictably Irrational. Ariely was an undergraduate at Tel Aviv University and received a Ph.D. and MA in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day. Ariely is the author of the book, Predictably Irrational: The Hidden Forces ...
Категория: News & Politics
Время: 00:14:56.250
Теги: behavioral economist economists psychology sociology economy rational behavior markets market forces consumers beliefs belief science scientific research testing experiment experiments fora.tv foratv fora tv
 

Three Things You Didn't Know About the Iraq War - Thomas Ricks

Complete video at: fora.tv Washington Post military correspondent Thomas E. Ricks outlines what he views as three elements of the Iraq war that Americans do not understand, including how stuck the US truly is in Iraq. "President Obama is only slowly coming to grasp just how screwed he is," says Ricks. ----- Does military intervention work? What is the role of non-military and multi-national groups in regime change and peace-keeping efforts? Three distinguished participants discuss their perspectives on peace keeping and regime change. Featuring Alex de Waal, program director of the Social Science Research Council, General Barry McCaffrey, four-star general of the United States Army (retired), and Thomas Ricks, The Washington Post's Special Military Correspondent. Thomas Weiss, Presidential Professor of Political Science at The Graduate Center moderates. -- City University of New York Thomas E. Ricks is a Washington Post Pentagon and military correspondent and Pulitzer Prize-winner. Ricks lectures widely to the military and is a member of Harvard University's Senior Advisory Council on the Project on US Civil-Military Relations. Ricks is the author of the bestselling books Making the Corps, A Soldier's Duty, and Fiasco: The American Military Adventure In Iraq.
Категория: News & Politics
Время: 00:03:06.750
Теги: iraq baghdad insurgency insurgents military occupation occupied president barack obama policy troop troops withdrawal plans strategy surge fora.tv foratv fora tv
 

Neil deGrasse Tyson - World to End In 2012...or Not

Complete video at: fora.tv Author and astrophysicist Neil deGrasse Tyson dismisses the popular internet doomsday theory that a "Planet X," aka Nibiru, will return to our solar system in 2012 and fatally disrupt the Earth's orbit -- a claim Tyson describes as a "marvelous work of fiction." ----- Neil deGrasse Tyson, the bestselling author and director of the world-famous Hayden Planetarium, chronicles America's irrational love affair with Pluto, man's best celestial friend. Neil deGrasse Tyson was born and raised in New York City where he was educated in the public schools clear through his graduation from the Bronx High School of Science. Tyson went on to earn his BA in Physics from Harvard and his PhD in Astrophysics from Columbia. Tyson's professional research interests are broad, but include star formation, exploding stars, dwarf galaxies, and the structure of our Milky Way. Tyson obtains his data from the Hubble Space Telescope, as well as from telescopes in California, New Mexico, Arizona, and in the Andes Mountains of Chile. In 2001, Tyson was appointed by President Bush to serve on a 12-member commission that studied the Future of the US Aerospace Industry. The final report was published in 2002 and contained recommendations (for Congress and for the major agencies of the government) that would promote a thriving future of transportation, space exploration, and national security. In 2004, Tyson was once again appointed by President Bush to serve on a 9-member ...
Категория: Science & Technology
Время: 00:02:00
Теги: 2012 movie nibiru planet destroy earth armageddon nostradamus prophecy planets align aligned sun galaxy gravity mayan mayans prophets calendar conspiracy orbiting brown dwarf debunks debunked fake myth aliens fora.tv foratv fora tv
 

The Secret Lives of the Brain

Complete video at: fora.tv David Eagleman, neuroscientist and author of Incognito: The Secret Lives of the Brain, discusses the relatively minor role that the conscious mind plays in comparison to the rest of the brain. "The conscious part is like a stowaway on a transatlantic steamship that's taking credit for the whole journey without acknowledging the engineering underfoot," he says. ----- As neuroscientists are learning more and more about our body's hidden frontier, we have gained fleeting insights into our own intuition, habits and seemingly unexplainable preferences. Can we solve those mysteries by creating a complete computer model of our brain? Or, is the brain an unsolvable puzzle? Two leading neuroscientists discuss these question and more as we look into the neurology of the brain. - swissnex San Francisco and the California Academy of Sciences David Eagleman is a neuroscientist and a fiction writer. During the day, he directs the Laboratory for Perception and Action and the Initiative on Neuroscience and Law at Baylor College of Medicine. He is best known for his work on time perception, synesthesia, and neurolaw. He is a fiction writer. His debut work of fiction, Sum: Forty Tales from the Afterlives, became an international bestseller and is published in 22 languages.
Категория: Science & Technology
Время: 00:02:43.500
Теги: brain neurology neuroscience neuroscientist david eagleman mind consciousness unconscious subconscious biology thinking thought reality perception cognition foratv fora.tv fora tv
 
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