| Voltaren, the no.1 muscle pain reliever, wanted to bring their 'Joy of Movement' brand purpose to a new audience. Normally, Voltaren focuses on the over 40 year olds but for this campaign we targeted 18 to 30 year olds. So instead of talking about pain relief, we made a video they could relate to, by creating a tutorial for healthy Head Banging. In this tutorial, a sinister teacher instructs you to choose the right clothes to the best haircut and then walks you through several lessons to perfect your body movements to safely rock the next big gig. |
