| The Red Digital Cinema Camera Company manufactures digital cinematography cameras and accessories for professional and cinematic use. The company was created and financed by Oakley founder Jim Jannard with the publicly expressed intent to re-invent the camera industry. Director Steven Soderbergh shot both parts of the movie Che, The Argentine and Guerrilla entirely with the Red One camera. Soderbergh is very enthusiastic about the camera, stating that "this is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. I don't know how Jim and the Red team did it—and they won't tell me—but I know this: Red is going to change everything." Exciting times to be an independent film-maker! |
