| www.intelligencesquared.com Modern radical thinker Slavoj Žižek spoke on the 1st July as part of the 'Great Minds' series, and affirmed his status as a great mind of modern philosophy and social, cultural and political theory. Starbucks, social solidarity and self-commodification were among the varied and enlightening topics touched upon by Žižek, all grounded by his interpretation of ideology and its continuing importance. One of Europe's foremost Marxist theorists, Žižek criticised modern leftist groups who, he argued, didn't really know how to cope with the upheaval of the 'sublime' moment (revelation that an assumed state of total happiness is actually nonexistent). The question of 'what happens next' has been asked since the dwindling exhaustion of modernism into postmodernism. Žižek asks us to put ideological pressure on modern life, confirming the presence of ideological symbolism even in blatant popular culture (such as two Oscar-winning films, The King's Speech and Black Swan [2010]). His manner was sometimes serious, sometimes comic and vaguely apocalyptic (he is a self confessed pessimist), which all together made for an engaging talk, dense in historical, anecdotal and political references. The combination of issues allowed the modern audience member to examine their own behaviour alongside Hegelian optimism, Freudian self-commodification and Marxist ideas of social roles, in a non 'academic' sense, referring to the purchasing of Starbucks coffee as a ... |
