| Ford Evos Concept Previews New Global Design Language for Next Generation of Ford Products • Ford Evos Concept introduces Ford's first truly new global design direction as the momentum of the company's One Ford product plan builds • A bold evolution of the current design approach, the new design language signals a significant transformation of the Ford brand • New design vocabulary was developed through a collaborative effort by Ford's global design team • New global design language provides a creative framework for the next generation of Ford cars, MAVs and CUVs; first production reveal in 2012 BERLIN, Germany, August 31, 2011 -- The Ford Evos Concept, to be revealed at the 2011 Frankfurt Motor Show, previews a new global design language for the next generation of Ford cars, MAVs and CUVs. The company's first truly global design DNA was created as a key part of the One Ford product strategy, and signals a significant transformation of the Ford brand. Developed in a collaborative process by Ford's global design team, it provides a framework to guide the creation of new products for Ford's future model portfolio worldwide. "The momentum of Ford's global product plan is building fast, and this new design DNA provides a clear direction for a whole new generation of models," said J Mays, group vice president, Design and chief creative officer. "The Ford Evos Concept is a strong statement of intent from the global design team, and highlights the compelling vision we have for ... |
