| DHL Express has highlighted its "most ambitious advertising campaign to date" at The Dubai Fountain. The global logistics company premiered an eye-catching light show in Downtown Dubai on 20th October 2011, which was choreographed in dramatic style to a specially reworked version of the Motown classic "Ain't No Mountain High Enough". The song is also the anthemic soundtrack to DHL's new campaign, now airing across the Middle East region. The special display will run every Thursday, Friday and Saturday evening for a month. "This is a really exciting time for us, and we are absolutely thrilled to be working in association with Emaar Properties to help spread DHL's compelling message of offering unrivaled speed, efficiency and strong customer service," said Frank-Uwe Ungerer, country manager for DHL Express UAE. "This is the first time DHL has ever done anything on this scale in the region, and it really does make for a spectacular sight, made all the more special as people in Dubai can sing along to the iconic music -- I'd urge everyone in Dubai to get down to The Dubai Fountain and enjoy the performance while they can." |
